Mathias Vestergaard Corp.

Creative Misfit

Make it big // The Whole World

Published on July 18th, 2009


Sonny Bravo from Johnny Revolver Men's Jewellery

I’ve had my own company for the past eight years – since I was just 17 years old. There was no master plan. It sort of just happened.

I did web development projects for clients and was paid an hourly wage almost 10 times higher than my classmates. I never really considered it to be more than a fun game with $25K in yearly turnover.

After high school I could probably have lived a decent life with a nice income, but I decided to take an education, and within the next year I will probably get my Master’s degree in Information Studies (I’m writing my thesis this fall).

My business has developed, but I never wanted to be self-employed. I wanted to have coworkers, a nice office and a steady income. Then recently things have started to change. First I realized that I wasn’t actually willing to compromise on my very flexible schedule where I can work  only when I feel like it. Also, I realized that I’m way to independent to fit into a corporate culture. I felt I was stuck in the middle. I wouldn’t comply but I still wasn’t sure if I wanted to be self-employed. Then I decided to move my business out of my home and into my new office at Yellow Cock Studio. I also hired my first personal assistant, and I realized that this could actually work in the long run. At Yellow Cock I met interesting people, and with my assistant I could suddenly have somebody else help me with the boring tasks.

“At Yellow Cock I met interesting people…”

Within just a few months I have changed strategy from being a sideline business, to give me useful experience for my first “real job” to a new strategy where I want to establish a brand in my own name, with a team of assistants and other interesting people to help me produce the photos, articles, books, websites and other projects I’m involved with.

“I want to defy laws of logic…”

I want to defy laws of logic, e.g. by being able to be two places at the same time (with my assistants as my representatives). I already have a personal publicist in Copenhagen, to represent me in relation to potential galleries for my upcomming photo exhibition. I also want to defy the standard rules for business and employment, e.g. by completely ignoring any financial crisis and growing 300% in staff within half a year.

Yesterday I celebrated this new development with friends and clients.


See also: Our Office, Fashion Week Live, Project: – a new guide to Århus,


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