Mathias Vestergaard Corp.

Creative Misfit

Talk: Build your own media house

Published on November 14th, 2010


What can a journalist learn from a panel of entrepreneurs?

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Talk: Artist-entrepreneurship

Published on October 1st, 2010


What happens when you combine commercial entrepreneurship and fine art? For me there are two simultaneous directions.

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Re-launching Eventuelt

Published on May 19th, 2010


Mathias Vestergaard blogging on

Almost two years ago, in June 2008, I helped my good friend and co-entrepreneur Andreas Lemche launch An online gudie to (sub)cultural events in Århus. Like my own street style project, has grown and changed considerably since then. Read more.



Fashion Week Live

Published on February 22nd, 2010


It all started as a weird question in my head: how can you make the best, most interesting and most updated magazine about fashion week?

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Doing the dream

Published on November 10th, 2009


Just a dream: a studio/loft in SoHo, New York...

One should be allowed to dream. My dream right now is something like this:
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The Team

Published on August 30th, 2009


The Team behind Mathias Vestergaard - Lina Søgaard Nielsen, Tone Frank Dandanell and Mathias Vestergaard

During 2009 Mathias Vestergaard™ was team of three. In addition to myself, the team included two part-time assistants: Tone Frank Dandanell and Lina Søgaard Nielsen.  Read more.



Hypertalk: digital life style

Published on March 17th, 2009


Poster for my talk

Today, I gave a presentation at the Århus Teknisk Skole for a class of multimedia designers. I was invited to talk about one of my favourite subjects of all times – me. I began my presentation by explaining that my ultimate goal was to save the planet and everyone on it.

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From a one-man-show to a duo or trio?

Published on February 15th, 2009


Mette, our assistant editor at GadeMode(tm), checking her new phone on the train

For the past year or so, I’ve been considering the idea of hiring someone to help me to get organised and focus on administrative tasks. This, in order to let me concentrate on what I do best. Yet, I never dared to actually go the distance. However, back in 2006, I realized the value of an accountant.   Read more.



Blogging authenticity and sponsors

Published on August 20th, 2008


How To Double Your Collection - Campaign from Bianco Footwear. How To Double Your Collection - Campaign from Bianco Footwear.

Ifyou have a popular blog, and someone offers you a huge amount of money to write about a product they offer, as if it was something you had stumbled upon by yourself, would you do it?

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Project: GadeMode™

Published on July 29th, 2008


Screenshot of on July 29th.

GadeMode(tm) is a photo blog o street style phontography in Denmark, founded by Helle Rohde Andersen and myself. It shows one new picture every day, highlighting the characteristics and features of the outfit. Users of the site can comment on the photos and more generally, discuss fashion and design. It is the most influential street style blog in Denmark, with more than 2.000 unique individual visitors each day.

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Talk: Entrepreneurship in a different way

Published on September 21st, 2007


How to become your own boss... poster for event at In Spe

Yesterday, I gave a short presentation on “entrepreneurship in a different way”, at In Spe (the entrepreneurial network at Aarhus School of Architecture). Usually, entrepreneurship is all about business plans, budgets and investors. My key point, in this presentation was that (especially as an architect) you can acually just start work. There is really no need to slow yourself down with all that planning.

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