Mathias Vestergaard Corp.

Creative Misfit

Safe Shopping game for teens

Published on July 7th, 2006



Consumption of goods has become an activity involving ever more products and choices and ever younger consumers. Today, shopping is considered a normal activity for teenagers. However, in a market governed by complex and opaque laws of commerce, being young and unexperienced can make shopping rather haphazardous. Especially, when it comes to warranties and return policies.

Sikker Shopping (“Safe Shopping”) is an online education system that helps teenagers become better shoppers. The system is built around a story frame where the user must first chose a cyber friend. Tests amongst users have shown, that this first seemingly unimportant step is extremely important for the user’s feeling of being involved in what happens (the selection of a cyber friend).

After choosing and customizing a cyber friend, the user can proceed to actual game. In this part, the user is presented with quizzes of varying length. Each quiz rewards the user with an appropriate score depending on the correctnes of the answers.

Chosing the right cyber friend is extremely important to the teenage users.

The quizzes incorporate text, images and video and the cyber friend is always around to assist.

The sytem was designed by Warnich IT. The short ,ovies were produced by Puste Grise Op Productions. Most of the technical implementations of the quiz module wer conducted by me.

Try Sikker Shopping (in Danish)

Read more about the project (in Danish)


See also: Taking a break form E-learning, Online education:, Online shopping guide:,


This entry was filed under E-learning, Websites.