Mathias Vestergaard Corp.

Creative Misfit

Article: flagship stores

Published on February 5th, 2009


Page from Dansk Daily

New York – probably the city with the highest concentration of luxury flagship stores in the world. You can shop in Ralph Lauren’s country club-setting on the Upper West Side or experience genuine British elegance at the Midtown Burberry flagship store.

Recently, designers and architects have been taking such concept stores to a new level. The SoHo Prada store, is such an example. Its spacious set-up combined with its bright lighting  and the affectionate attention given to detail make your shopping experience unique.

Now, Danish fashion brands are catching up with this emerging trend, with new concept stores popping up all over Copenhagen each month.

“You need to constantly renew yourself – a flagship store rarely exists more than 4-5 years.”

Read the article on pages 14-15


See also: Article: Online fashion, Article: From Gemstones to Jewelry: Georg Jensen, High-end fashion store: Komakino 2.0,


This entry was filed under Articles, Dansk Daily, Fashion.