Article: flagship stores

New York – probably the city with the highest concentration of luxury flagship stores in the world. You can shop in Ralph Lauren’s country club-setting on the Upper West Side or experience genuine British elegance at the Midtown Burberry flagship store.

Recently, designers and architects have been taking such concept stores to a new level. The SoHo Prada store, is such an example. Its spacious set-up combined with its bright lighting  and the affectionate attention given to detail make your shopping experience unique.

Now, Danish fashion brands are catching up with this emerging trend, with new concept stores popping up all over Copenhagen each month.

“You need to constantly renew yourself – a flagship store rarely exists more than 4-5 years.”

Read the article on pages 14-15