Article: The Need For a New Paradigm

In the February 2006 issue (#122) of student magazine Delfinen, Helle Rohde Andersen and I wrote this introduction to our upcomming series of fashion related articles. Our main motivation, was to put fashion on the agenda in the academic world.

The title of the article refers to first page of economist Michael E. Porter’s book The Competitive Advantage of Nations, which we read in the previous semester. The first paragraph of the article says:

“WARNING! If you are really contend with your stone-washed jeans from Jack and Jones and find it hillarious to wear t-shirts with bold prints like ‘I fuck on the first date’, you will most likely find the tone in the following both arrogant and insulting. That is of course not the point – we are just trying to help you – because you really need help – really!”

Read the full text (Danish only)