Mathias Vestergaard Corp.

Creative Misfit

BA project: Cognition, Semiotics and Fashion

Published on June 5th, 2008


How does the mind process the perceptions of clothes and fashion? 

This paper outlines Rolands Barthes early semiologic inspired theory of fashion and discusses how this theory can be revised to fit later cognitive theories of language and semiotics.

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Written exam: Metaphors in human cognition

Published on January 17th, 2008


A lonely tree in Norway

Since the publication of ‘Metaphors We Live By’, by George Lakoff and Mark Johnson in 1980, the theory of conceptual metaphors and image schemes has received quite a lot of attention. Although the theory has also been subject to severe criticism, the cognitive linguistic tradition has grown into a field of its own.

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Written exam: Photography and reality

Published on June 1st, 2007



This paper discusses the use of digital manipulation in fashion photography and how this is changing our general perception of photos in general. Read more.



Written exam: Body and clothing

Published on January 14th, 2007



This paper examines the move from a Cartesian distinction between body and mind to a phenomenological body in-the-world.  Henceforth, it discusses how clothing in many ways became an integral part of our body, since covering the body is the rule, since public nudity is considered unappropriate .

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Written exam: Out of the iron cage (OA)

Published on January 5th, 2007



This paper describes the movement from Max Webers verstehen sociology, to Bruno Latour’s and John Law’s actor-network theory.

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Written exam: Versus (communication)

Published on June 14th, 2006


Front page illustration

How does a phone conversation actually work? This is the central question in this exam project.

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Exam project: e-mail log analyzer (ProSys)

Published on May 5th, 2006



In our second semester course on programming and systems development we were allowed to choose between three exam questions. We chose the question titled “data-mining and visualization”.

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Written exam: Novozymes

Published on January 19th, 2006



Why is Novozymes the market leader in industrial enzymes and how can they sustain their competitive advantage?

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