BA project: Cognition, Semiotics and Fashion

This paper outlines Rolands Barthes early semiologic inspired theory of fashion and discusses how this theory can be revised to fit later cognitive theories of language and semiotics.

The theory, departs from the dialectic influence between dress (as a shared system of meaning) and (the act of) dressing.  This paper illustrates the hypothesis that fashion can be seen as an act of communication based on cognitive associations of frames and that fashion language thus is based on schematic image distinctions.

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