Article: Fashionomics

After a short break, Helle Rohde Andersen and I resumed our scribblings about fashion. In our fifth fashion article, published in the May 2007 issue of Delfinen (#133), we provide an account for how fashion affects national economics.

By linking the rising US-inflation in the 70s with the introduction of casual Friday and the burst of the dot-com bubble to men wearing Bermudas and flip-flops to work, the article satirically states that fashion is extremely important for our national economy.

“Most people think that fashion is a superficial phenomenon, which only applies to superficial people. In this article we will prove that fashion influences our everyday life, more than we would think. Additionally, we will show you how bad style choices have caused national and global catastrophes throughout history.”

Read full text (Danish only)